Desired Skills & Experiences:

• Demand gen: 6+ years experience building and scaling inbound and outbound demand generation strategies, and are comfortable leading both. Includes proven experience generating high-quality leads for B2B organizations.
• Digitally savvy: Comprehensive knowledge of digital marketing channels/platforms (email, content, social media, paid advertising, etc.) and how these are used in the context of demand generation.
• Analytical: Ability and desire to use data/metrics to make strategic decisions and effectively align marketing efforts with the sales team’s goals and objectives. Includes experience setting budgets and targets for demand generation efforts.
• Detail oriented: Strong attention to detail and commitment to operational excellence in execution.